When Planet Beauty opened in sunny Newport Beach, California in 1992, we didn’t agree with the definition of a beauty retailer. Rows of little beauty counters crowded inside busy department stores surrounded by mazes of packed parking lots…mega-mall monotony. This was not our definition of beauty. So, we decided to create a curated beauty haven in convenient neighborhood locations. We provided professional beauty brands as well as trending products and innovative newcomers. We developed a structured educational program to ensure the best and the brightest beauty advisors in our stores. And we decided we were going to have our own definition of beauty. And for over 25 years, we’ve done just that. 37 locations and a successful website later, we deliver more than just the best in makeup, skincare, haircare, styling tools, bath and fragrance. We redefined what beauty means to us, and most importantly, to you.